There’s no shortage of articles and blogs that discuss the importance of content marketing as part of your digital strategy. It’s almost a given now that all businesses – regardless of their size or marketing spend – should be publishing content of some description. Whether it’s straightforward copy or different forms of audio/visual media, this […]
There is no shortage of tips and advice out there for budding content marketers. Anyone who has dipped their toes into this particularly creative aspect of marketing will know for a fact that content can be used to significantly enhance their company’s reputation, boost their credibility, and increase traffic to their website. However, when you’ve […]
Here at Indy, we’d be the first to tell you that digital marketing is at the heart of any successful promotional campaign. If you want to stand out from the crowd, you need to craft an impactful online strategy that makes good use of a strong website, an evolving social media presence, and, of course, […]
The online age has brought a wider audience and customer base to businesses, and at the same time has delivered unprecedented choice to customers and consumers. While it might seem that all of a sudden we are all fish swimming in one immense, global pond, markets are actually becoming more fragmented than ever before. Appealing […]
We often get asked what’s involved in developing top quality content for the web. Here, we’ve provided you with a brief introduction to the role of a professional digital content developer, and listed a number of reasons why you may want to outsource this vital marketing work to a specialist instead of managing content creation […]
The New Year brings with it a great opportunity to review your wins – and, of course, your losses – from 2017. Whether you’ve been busy getting your ship in order for the last few months, or you’ve left it until the end of December to organise your digital marketing strategy for 2018, now is […]
Anyone working in the marketing space will be well aware that content is king. It’s a well-worn cliché, and one that is often misunderstood, underestimated, or both. If you’ve sought professional advice from an experienced content marketer, chances are you’ll have been bombarded with suggestions as to how you can improve your messaging, optimise your […]
Having owned a business for the last 5 years, I can safely say that reputation is the single thing that will either make or break an organisation. But does the relentless pace of today’s online world make it impossible for peers and potential customers to focus on, and in fact celebrate, past achievements? Are we […]
First impressions are vital both on and offline. If a business is not able to engage with their audience, or that same company does something incredibly embarrassing or offensive, potential customers will lose faith in what they can offer. This is exactly why your content needs to be perfect from the moment you launch. There’s […]
