Three ways to measure the ROI from your web content marketing campaign

measuring roi from content campaign

There’s no shortage of articles and blogs that discuss the importance of content marketing as part of your digital strategy. It’s almost a given now that all businesses – regardless of their size or marketing spend – should be publishing content of some description. Whether it’s straightforward copy or different forms of audio/visual media, this […]

10 content marketing shortcuts for busy businesses

busy businesswoman juggling a coffee with her tablet computer

There is no shortage of tips and advice out there for budding content marketers. Anyone who has dipped their toes into this particularly creative aspect of marketing will know for a fact that content can be used to significantly enhance their company’s reputation, boost their credibility, and increase traffic to their website. However, when you’ve […]

The rise of the micro influencer

laptop and a heart signifying relationship between brand and micro influencer

The online age has brought a wider audience and customer base to businesses, and at the same time has delivered unprecedented choice to customers and consumers. While it might seem that all of a sudden we are all fish swimming in one immense, global pond, markets are actually becoming more fragmented than ever before. Appealing […]

Indy celebrates first year in business

indy first birthday

It seems like only yesterday that we were mulling over company names and drafting up business plans – but today marks a whole year since the official launch of Indy! We’ve been lucky enough to work with all kinds of exciting organisations throughout the last twelve months. From national aggregates suppliers to award-winning architectural firms, […]

Jump Street’s South East Bloggers event delivered plenty of fun and wonderment

We’re pleased to say that, yet again, the latest South East Bloggers brands and bloggers’ evening was a roaring success! Together with our lovely co-organisers at Voice Communications, we knew we needed to try something a little different for this event. So, because Jump Street received such a great response at our previous meet-up, we […]

Indy co-hosts another successful South East Bloggers event

sebc second event

On Thursday 22nd March, Indy co-hosted another night of networking at the second South East Bloggers event, which took place once again at Layer Marney Tower near Colchester. Indy director Danielle and the team from Voice Communications made sure that brands and bloggers were well looked after as they chatted all things PR against the […]

Next South East Bloggers event announced for March 2018

sebc logo embossed

It’s back! The brands and bloggers showcase back in September 2017 was such a success that South East Blogger Club co-hosts, Indy and Voice Communications, are already planning another exciting networking evening for the spring. The next brands and bloggers event will be taking place at Layer Marney Tower, near Colchester, on Thursday 22nd March […]