Copy coaching

It often makes sense to outsource your copywriting and content creation work to me. But in other cases, it might be more practical (and cost-effective) to invest in bespoke support for yourself and your staff.

If you’ve stumbled across this page, your marketing team is screaming out for help. You’re sick of putting out lacklustre content, and you’re looking for someone who can show you how to nail your message, shape your brand voice, connect with your audience, and produce content that consistently delivers a decent ROI.

I’ve got more than 15 years’ experience in delivering all these things, for companies in many different sectors. I believe that anyone can learn how to write well for their business – they just need the right ideas, the right frameworks to follow, and the right person in their corner while they figure it all out.

CONTACT ME

What your coaching package looks like is really down to you

I’ll teach you how to improve your copywriting, and I’ll give you the tools and the skills you need to elevate your business communications forever.

We can work together under a coaching arrangement, whereby I’ll help you come up with the answers to your biggest copywriting challenges yourself, or I can act as more of a mentor, sharing my own knowledge and experience to guide your writing in the longer term.

That’s the beauty of this service. Wherever you’re at in your copywriting journey, and whatever your business needs, it can be whatever you want it to be.

For example, you might want me to come on board to show your marketing team how to research, create and implement a proper content calendar. Perhaps you’re keen to take ownership of all copywriting in-house but need to address skills gaps in your team first. Maybe you’ve been relying a little too much on AI lately, and you want to polish up your work and give it genuine warmth. I’ve also worked with business owners who just want a sounding board they can chew the fat with when they’re stuck in a rut.

I’ll teach you how to improve your copywriting, and I’ll give you the tools and the skills you need to elevate your business communications forever.

We can work together under a coaching arrangement, whereby I’ll help you come up with the answers to your biggest copywriting challenges yourself, or I can act as more of a mentor, sharing my own knowledge and experience to guide your writing in the longer term.

Photo of Danielle sitting at a desk with a laptop and cup of tea, with a pile of business books in the foreground

That’s the beauty of this service. Wherever you’re at in your copywriting journey, and whatever your business needs, it can be whatever you want it to be.

For example, you might want me to come on board to show your marketing team how to research, create and implement a proper content calendar. Perhaps you’re keen to take ownership of all copywriting in-house but need to address skills gaps in your team first. Maybe you’ve been relying a little too much on AI lately, and you want to polish up your work and give it genuine warmth. I’ve also worked with business owners who just want a sounding board they can chew the fat with when they’re stuck in a rut.

What can copy coaching do for you?

Clarify your business copy requirements

Plan your content strategy more effectively

Find and sharpen your tone of voice

Give an independent perspective

Help avoid toxic groupthink

Create copy that works harder!

Clarify your business copy requirements

Plan your content strategy more effectively

Find and sharpen your tone of voice

Give an independent perspective

Help avoid toxic groupthink

Create copy that works so much harder!

How it works

We have an initial chat

I don’t know what you need yet – and neither do you, probably! So, let’s grab a coffee and discuss your current content strategy, the skills available in you and your team, and what we need to do to make your business copy ten times better.

I deliver a bespoke proposal

The agreement will cover everything I think you need, whether that’s tailored workshops (online or on site), strategy and content calendar development, editing support, ongoing mentoring with regular check ins, or something else entirely.

We book in the deliverables

I’ll come up with a timeline for everything we’ve discussed, so you know what’s going to happen and when. If I’m going to be working with your team, we’ll find a date for an introductory call that works for all your employees and stakeholders.

You get my skills on tap

I’ll be by your side in either a coaching or mentoring capacity to help you produce great results, stay accountable for your work, and, above all, get you feeling confident in your company’s copy again. And if your requirements change, we can regroup. I’m led by you!