Indy releases new white paper to help content-conscious agencies

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Titled ‘How to sell web content to your clients’, our latest white paper is designed to help branding, web and marketing agencies like you nurture effective relationships with external copywriters so you can better fulfil your clients’ copy and content requirements.   Why did we develop this white paper?   As content specialists, we work […]

Getting to grips with meta titles and descriptions

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Our clients often ask us how to write SEO-friendly meta titles and descriptions for web pages. It’s something that, even after all this time, many marketers consider to be a dark art – but the truth is, creating well-optimised snippets is easy as pie if you follow a few tried-and-tested rules. We’ve shared some of […]

17 ways you can work on your business (and yourself) during the coronavirus crisis

hard work will pay off

We don’t need to tell you that we’re entering into a very worrying time for businesses. You’re already likely to be feeling anxious about the impact the coronavirus outbreak is going to have on the economy – so we’re not going to dwell on the subject. What we are going to do is help you […]

What on earth is BERT – and how might it affect your search engine rankings?

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Those of you who keep your finger on the SEO pulse may already be aware of Google’s latest algorithm update: BERT. Towards the end of last year, the company announced significant changes to the way it indexes and categorises publishers’ content – and, true to form, the digital marketing space erupted with questions as to […]

How to write a feature article that people want to read

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Chances are you’re already working hard to make sure that your marketing copy ‘speaks’ to your target audience and compels potential customers to want to learn more about your business. You’re probably delivering carefully crafted messages across a wide range of channels, including your website and your social media feeds. But if media relations play […]

How to write a truly brilliant business blog post

woman shocked reading business blog

Until the nineties, ‘blogs’ didn’t exist. In the years after Justin Hall launched Links.net – which is thought to be the first blog ever created – various blogging platforms sprouted from the depths of the web, including LiveJournal, Open Diary and Diary.com. These sites provided users with a way to chart their feelings, record their […]