The pros and cons of Cyber Monday for online retailers

man making online ecommerce payment with credit card

What’s the difference between Black Friday and Cyber Monday? Traditionally the first Friday after Thanksgiving – a nod to its American roots – Black Friday is a day packed full of big promotions and all-out marketing campaigns from money-hungry retailers. Imagine the queues. The stampedes. The in-store arguments. I don’t know about you, but waiting […]

Three ways to measure the ROI from your web content marketing campaign

measuring roi from content campaign

There’s no shortage of articles and blogs that discuss the importance of content marketing as part of your digital strategy. It’s almost a given now that all businesses – regardless of their size or marketing spend – should be publishing content of some description. Whether it’s straightforward copy or different forms of audio/visual media, this […]

10 content marketing shortcuts for busy businesses

busy businesswoman juggling a coffee with her tablet computer

There is no shortage of tips and advice out there for budding content marketers. Anyone who has dipped their toes into this particularly creative aspect of marketing will know for a fact that content can be used to significantly enhance their company’s reputation, boost their credibility, and increase traffic to their website. However, when you’ve […]

Why printed content is firmly back in fashion

young business man and woman impressed by printed brochure

Here at Indy, we’d be the first to tell you that digital marketing is at the heart of any successful promotional campaign. If you want to stand out from the crowd, you need to craft an impactful online strategy that makes good use of a strong website, an evolving social media presence, and, of course, […]

The rise of the micro influencer

laptop and a heart signifying relationship between brand and micro influencer

The online age has brought a wider audience and customer base to businesses, and at the same time has delivered unprecedented choice to customers and consumers. While it might seem that all of a sudden we are all fish swimming in one immense, global pond, markets are actually becoming more fragmented than ever before. Appealing […]

Indy celebrates first year in business

indy first birthday

It seems like only yesterday that we were mulling over company names and drafting up business plans – but today marks a whole year since the official launch of Indy! We’ve been lucky enough to work with all kinds of exciting organisations throughout the last twelve months. From national aggregates suppliers to award-winning architectural firms, […]

Jump Street Chelmsford to host June South East Bloggers event

jump street clip and climb

Following on from the tremendous success of March’s networking evening, Indy is pleased to announce that the South East Bloggers Club’s summer event will take place from 7 – 9pm on Thursday 28th June. The opportunity arose to host our next brands and bloggers soiree at much-loved trampoline park Jump Street in Chelmsford – so […]