You are your own brand: the importance of developing an irresistible professional identity

you are your own brand slogan with polished shoes stamping on a tarmac floor

Today’s most successful companies tend to have distinct personalities, don’t they? Think about the friendly, fun and quirky persona showcased by Innocent Smoothies, or the cheeky but trustworthy vibes given off by the chaps at Kwik Fit. Businesses like these have worked long and hard to ensure their brand values are reflected in their communications. […]

The ins and outs of keeping content creation in-house

a team creating their business content at a table

You already know that creating content is essential for boosting your brand’s online visibility and building trust amongst your customer base. But it also takes up a lot of time and resources. Two things that definitely don’t grow on trees where businesses are concerned. If you decide to manage your content creation strategy in-house, you’ll […]

Indy launches fixed fee Site Write service for overstretched webmasters

time for new content

In the last 18 months, we have worked with hundreds of business owners who were initially struggling to create compelling content for their websites. Many of these webmasters weren’t confident enough in their writing skills to string together the first drafts. Some of these clients just didn’t have the man-hours to focus on developing and […]

5 reasons why you absolutely must create a content calendar for your business

brainstorming a content calendar on a laptop

Welcome to 2019, everyone! Many of you reading this will have started work on your content calendar. And those of you who are really on the ball may have already mapped out your content distribution plan for the next twelve months. But if you’re new to content marketing – or you’ve just been feeling a […]

The pros and cons of Cyber Monday for online retailers

man making online ecommerce payment with credit card

What’s the difference between Black Friday and Cyber Monday? Traditionally the first Friday after Thanksgiving – a nod to its American roots – Black Friday is a day packed full of big promotions and all-out marketing campaigns from money-hungry retailers. Imagine the queues. The stampedes. The in-store arguments. I don’t know about you, but waiting […]

Three ways to measure the ROI from your web content marketing campaign

measuring roi from content campaign

There’s no shortage of articles and blogs that discuss the importance of content marketing as part of your digital strategy. It’s almost a given now that all businesses – regardless of their size or marketing spend – should be publishing content of some description. Whether it’s straightforward copy or different forms of audio/visual media, this […]

10 content marketing shortcuts for busy businesses

busy businesswoman juggling a coffee with her tablet computer

There is no shortage of tips and advice out there for budding content marketers. Anyone who has dipped their toes into this particularly creative aspect of marketing will know for a fact that content can be used to significantly enhance their company’s reputation, boost their credibility, and increase traffic to their website. However, when you’ve […]