The rise of the micro influencer

laptop and a heart signifying relationship between brand and micro influencer

The online age has brought a wider audience and customer base to businesses, and at the same time has delivered unprecedented choice to customers and consumers. While it might seem that all of a sudden we are all fish swimming in one immense, global pond, markets are actually becoming more fragmented than ever before. Appealing […]

Indy celebrates first year in business

indy first birthday

It seems like only yesterday that we were mulling over company names and drafting up business plans – but today marks a whole year since the official launch of Indy! We’ve been lucky enough to work with all kinds of exciting organisations throughout the last twelve months. From national aggregates suppliers to award-winning architectural firms, […]

Jump Street Chelmsford to host June South East Bloggers event

jump street clip and climb

Following on from the tremendous success of March’s networking evening, Indy is pleased to announce that the South East Bloggers Club’s summer event will take place from 7 – 9pm on Thursday 28th June. The opportunity arose to host our next brands and bloggers soiree at much-loved trampoline park Jump Street in Chelmsford – so […]

Do you need a web content developer?

We often get asked what’s involved in developing top quality content for the web. Here, we’ve provided you with a brief introduction to the role of a professional digital content developer, and listed a number of reasons why you may want to outsource this vital marketing work to a specialist instead of managing content creation […]

Is your copy damaging your business?

couple shocked by online content

Anyone working in the marketing space will be well aware that content is king. It’s a well-worn cliché, and one that is often misunderstood, underestimated, or both. If you’ve sought professional advice from an experienced content marketer, chances are you’ll have been bombarded with suggestions as to how you can improve your messaging, optimise your […]