What on earth is BERT – and how might it affect your search engine rankings?

young man at laptop confused about google algorithm

Those of you who keep your finger on the SEO pulse may already be aware of Google’s latest algorithm update: BERT. Towards the end of last year, the company announced significant changes to the way it indexes and categorises publishers’ content – and, true to form, the digital marketing space erupted with questions as to […]

How to write a feature article that people want to read

woman engrossed by feature article on clipboard

Chances are you’re already working hard to make sure that your marketing copy ‘speaks’ to your target audience and compels potential customers to want to learn more about your business. You’re probably delivering carefully crafted messages across a wide range of channels, including your website and your social media feeds. But if media relations play […]

How to write a truly brilliant business blog post

woman shocked reading business blog

Until the nineties, ‘blogs’ didn’t exist. In the years after Justin Hall launched Links.net – which is thought to be the first blog ever created – various blogging platforms sprouted from the depths of the web, including LiveJournal, Open Diary and Diary.com. These sites provided users with a way to chart their feelings, record their […]

You are your own brand: the importance of developing a strong professional identity

you are your own brand slogan with polished shoes stamping on a tarmac floor

Today’s most successful companies tend to have distinct personalities, don’t they? Think about the friendly, fun and quirky persona showcased by Innocent Smoothies, or the cheeky but trustworthy vibes given off by the chaps at Kwik Fit. Businesses like these have worked long and hard to ensure their brand values are reflected in their communications. […]

The ins and outs of keeping content creation in-house

a team creating their business content at a table

You already know that creating content is essential for boosting your brand’s online visibility and building trust amongst your customer base. But it also takes up a lot of time and resources. Two things that definitely don’t grow on trees where businesses are concerned. If you decide to manage your content creation strategy in-house, you’ll […]

Indy launches fixed fee Site Write service for overstretched webmasters

time for new content

In the last 18 months, we have worked with hundreds of business owners who were initially struggling to create compelling content for their websites. Many of these webmasters weren’t confident enough in their writing skills to string together the first drafts. Some of these clients just didn’t have the man-hours to focus on developing and […]