7 SEO copywriting mistakes to avoid

figures marking mistakes on digital copy

It’s never been more important to ensure your SEO copywriting strategy is pushing you closer to your goals. But what should you be doing? More importantly, what shouldn’t you be doing? Here are 7 SEO copywriting mistakes to avoid if you want to increase your conversion rate and boost your rankings.   Neglecting keyword research […]

Everything you need to know about ChatGPT (and what it means for writers)

chatgpt logo on smartphone screen

Surpassing TikTok, the viral video app that amassed 100 million users in 9 months, ChatGPT gained the same number of users in record-breaking time – 8 weeks to be exact. But what is ChatGPT? What is behind its meteoric rise? More importantly, what does it mean for copywriters and content marketers in general?   What […]

From E-A-T To E-E-A-T: Google’s recent update to the Search Quality Rater guidelines and why it’s important

google search quality ymyl concept

Staying true to its mission to organise the world’s information and make it universally accessible and useful, Google kept us on the edge of our seats with 10 confirmed updates and the brand new helpful content ranking algorithm in 2022. We also got not one, but two updates to the Search Quality Rater Guidelines. Notably, […]

5 ways to diversify your content strategy

Content marketing has never been a more effective way to reach and engage with audiences. But with so much noise being made in every marketplace, it’s the brands that are focusing on content that is informative, useful and entertaining that are the ones that are standing out and driving traffic and leads from their campaigns. […]

How to write a copywriting brief

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If you’re in the process of working with a copywriter, creating a detailed brief can be hugely beneficial for both of you. Not only will clear instructions remove the risk of any confusion, they will also help you understand what it is that your business needs to address with the copy or content, and what […]

Google Page Experience: Google’s latest update is only days away!

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There’s nothing Google loves more than changing the goalposts. For once, though, we’re pleased that the search engine is planning to make significant changes to the way its algorithm indexes and ranks web pages – because it’s going to lead to better experiences and more valuable organic listings for everyone. We’ve known about Google’s Page […]