the concept of seo copywriting

To create SEO content that achieves results…

…you’ll need specialist knowledge of the way that search engines crawl, assess and ‘rate’ web content.

SEO copywriting is much more complex than simply stuffing keywords into your page content and hoping you’ll rank highly. The best practice guidelines of some of the world’s most popular search engines – including Google, which still has the biggest slice of the market share here in the UK – have changed dramatically over the years. So much so, in fact, that SEO copywriting techniques from even just a few years ago can now be considered out of date.