Quick read: COVID-19 and its effect on travel marketing

backpacker appearing through smartphone and shouting; concept of travel marketing

Pretty much every sector has been affected by the recent COVID-19 pandemic, in one way or another – but thanks to airline restrictions, quarantine rules and social distancing measures, the travel industry is perhaps amongst the hardest hit. We will be able to travel again eventually (although the holiday experience will be decidedly different). But […]

Indy releases new white paper to help content-conscious agencies

building blocks with a lightbulb moment

Titled ‘How to sell web content to your clients’, our latest white paper is designed to help branding, web and marketing agencies like you nurture effective relationships with external copywriters so you can better fulfil your clients’ copy and content requirements.   Why did we develop this white paper?   As content specialists, we work […]

Getting to grips with meta titles and descriptions

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Our clients often ask us how to write SEO-friendly meta titles and descriptions for web pages. It’s something that, even after all this time, many marketers consider to be a dark art – but the truth is, creating well-optimised snippets is easy as pie if you follow a few tried-and-tested rules. We’ve shared some of […]

17 ways you can work on your business (and yourself) during the coronavirus crisis

hard work will pay off

We don’t need to tell you that we’re entering into a very worrying time for businesses. You’re already likely to be feeling anxious about the impact the coronavirus outbreak is going to have on the economy – so we’re not going to dwell on the subject. What we are going to do is help you […]

What on earth is BERT – and how might it affect your search engine rankings?

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Those of you who keep your finger on the SEO pulse may already be aware of Google’s latest algorithm update: BERT. Towards the end of last year, the company announced significant changes to the way it indexes and categorises publishers’ content – and, true to form, the digital marketing space erupted with questions as to […]

How to write a feature article that people want to read

woman engrossed by feature article on clipboard

Chances are you’re already working hard to make sure that your marketing copy ‘speaks’ to your target audience and compels potential customers to want to learn more about your business. You’re probably delivering carefully crafted messages across a wide range of channels, including your website and your social media feeds. But if media relations play […]