Everything you need to know about ChatGPT (and what it means for writers)

chatgpt logo on smartphone screen

Surpassing TikTok, the viral video app that amassed 100 million users in 9 months, ChatGPT gained the same number of users in record-breaking time – 8 weeks to be exact. But what is ChatGPT? What is behind its meteoric rise? More importantly, what does it mean for copywriters and content marketers in general?   What […]

From E-A-T To E-E-A-T: Google’s recent update to the Search Quality Rater guidelines and why it’s important

google search quality ymyl concept

Staying true to its mission to organise the world’s information and make it universally accessible and useful, Google kept us on the edge of our seats with 10 confirmed updates and the brand new helpful content ranking algorithm in 2022. We also got not one, but two updates to the Search Quality Rater Guidelines. Notably, […]

Google Page Experience: Google’s latest update is only days away!

floating clock time is running out concept

There’s nothing Google loves more than changing the goalposts. For once, though, we’re pleased that the search engine is planning to make significant changes to the way its algorithm indexes and ranks web pages – because it’s going to lead to better experiences and more valuable organic listings for everyone. We’ve known about Google’s Page […]

Check out our contribution to Digital Pulse Magazine!

cogs for concept of collaboration

Digital Pulse Magazine shares news, views and opinions from the heart of the marketing industry. Editor Kerry Sheahan has created an online platform that isn’t afraid to challenge the status quo. She wholeheartedly believes that marketers can only continue to innovate when they’re exposed to other points of view – and she’s developed Digital Pulse […]

Indy releases new white paper to help content-conscious agencies

building blocks with a lightbulb moment

Titled ‘How to sell web content to your clients’, our latest white paper is designed to help branding, web and marketing agencies like you nurture effective relationships with external copywriters so you can better fulfil your clients’ copy and content requirements.   Why did we develop this white paper?   As content specialists, we work […]

17 ways you can work on your business (and yourself) during the coronavirus crisis

hard work will pay off

We don’t need to tell you that we’re entering into a very worrying time for businesses. You’re already likely to be feeling anxious about the impact the coronavirus outbreak is going to have on the economy – so we’re not going to dwell on the subject. What we are going to do is help you […]

What on earth is BERT – and how might it affect your search engine rankings?

young man at laptop confused about google algorithm

Those of you who keep your finger on the SEO pulse may already be aware of Google’s latest algorithm update: BERT. Towards the end of last year, the company announced significant changes to the way it indexes and categorises publishers’ content – and, true to form, the digital marketing space erupted with questions as to […]