17 ways you can work on your business (and yourself) during the coronavirus crisis

hard work will pay off

We don’t need to tell you that we’re entering into a very worrying time for businesses. You’re already likely to be feeling anxious about the impact the coronavirus outbreak is going to have on the economy – so we’re not going to dwell on the subject. What we are going to do is help you […]

How to write a feature article that people want to read

woman engrossed by feature article on clipboard

Chances are you’re already working hard to make sure that your marketing copy ‘speaks’ to your target audience and compels potential customers to want to learn more about your business. You’re probably delivering carefully crafted messages across a wide range of channels, including your website and your social media feeds. But if media relations play […]

How to write a truly brilliant business blog post

woman shocked reading business blog

Until the nineties, ‘blogs’ didn’t exist. In the years after Justin Hall launched Links.net – which is thought to be the first blog ever created – various blogging platforms sprouted from the depths of the web, including LiveJournal, Open Diary and Diary.com. These sites provided users with a way to chart their feelings, record their […]

You are your own brand: the importance of developing a strong professional identity

you are your own brand slogan with polished shoes stamping on a tarmac floor

Today’s most successful companies tend to have distinct personalities, don’t they? Think about the friendly, fun and quirky persona showcased by Innocent Smoothies, or the cheeky but trustworthy vibes given off by the chaps at Kwik Fit. Businesses like these have worked long and hard to ensure their brand values are reflected in their communications. […]

The ins and outs of keeping content creation in-house

a team creating their business content at a table

You already know that creating content is essential for boosting your brand’s online visibility and building trust amongst your customer base. But it also takes up a lot of time and resources. Two things that definitely don’t grow on trees where businesses are concerned. If you decide to manage your content creation strategy in-house, you’ll […]

5 reasons why you absolutely must create a content calendar for your business

brainstorming a content calendar on a laptop

Welcome to 2019, everyone! Many of you reading this will have started work on your content calendar. And those of you who are really on the ball may have already mapped out your content distribution plan for the next twelve months. But if you’re new to content marketing – or you’ve just been feeling a […]

The pros and cons of Cyber Monday for online retailers

man making online ecommerce payment with credit card

What’s the difference between Black Friday and Cyber Monday? Traditionally the first Friday after Thanksgiving – a nod to its American roots – Black Friday is a day packed full of big promotions and all-out marketing campaigns from money-hungry retailers. Imagine the queues. The stampedes. The in-store arguments. I don’t know about you, but waiting […]