The rise of the micro influencer

laptop and a heart signifying relationship between brand and micro influencer

The online age has brought a wider audience and customer base to businesses, and at the same time has delivered unprecedented choice to customers and consumers. While it might seem that all of a sudden we are all fish swimming in one immense, global pond, markets are actually becoming more fragmented than ever before. Appealing […]

Do you need a web content developer?

We often get asked what’s involved in developing top quality content for the web. Here, we’ve provided you with a brief introduction to the role of a professional digital content developer, and listed a number of reasons why you may want to outsource this vital marketing work to a specialist instead of managing content creation […]

Is your copy damaging your business?

couple shocked by online content

Anyone working in the marketing space will be well aware that content is king. It’s a well-worn cliché, and one that is often misunderstood, underestimated, or both. If you’ve sought professional advice from an experienced content marketer, chances are you’ll have been bombarded with suggestions as to how you can improve your messaging, optimise your […]