7 SEO copywriting mistakes to avoid

figures marking mistakes on digital copy

It’s never been more important to ensure your SEO copywriting strategy is pushing you closer to your goals. But what should you be doing? More importantly, what shouldn’t you be doing? Here are 7 SEO copywriting mistakes to avoid if you want to increase your conversion rate and boost your rankings.   Neglecting keyword research […]

5 ways to diversify your content strategy

Content marketing has never been a more effective way to reach and engage with audiences. But with so much noise being made in every marketplace, it’s the brands that are focusing on content that is informative, useful and entertaining that are the ones that are standing out and driving traffic and leads from their campaigns. […]

How to write a copywriting brief

lightbulb on notepad - ideas for copywriting brief template concept

If you’re in the process of working with a copywriter, creating a detailed brief can be hugely beneficial for both of you. Not only will clear instructions remove the risk of any confusion, they will also help you understand what it is that your business needs to address with the copy or content, and what […]

Quick read: COVID-19 and its effect on travel marketing

backpacker appearing through smartphone and shouting; concept of travel marketing

Pretty much every sector has been affected by the recent COVID-19 pandemic, in one way or another – but thanks to airline restrictions, quarantine rules and social distancing measures, the travel industry is perhaps amongst the hardest hit. We will be able to travel again eventually (although the holiday experience will be decidedly different). But […]

Indy releases new white paper to help content-conscious agencies

building blocks with a lightbulb moment

Titled ‘How to sell web content to your clients’, our latest white paper is designed to help branding, web and marketing agencies like you nurture effective relationships with external copywriters so you can better fulfil your clients’ copy and content requirements.   Why did we develop this white paper?   As content specialists, we work […]

Getting to grips with meta titles and descriptions

coding stroke icon used in html tags

Our clients often ask us how to write SEO-friendly meta titles and descriptions for web pages. It’s something that, even after all this time, many marketers consider to be a dark art – but the truth is, creating well-optimised snippets is easy as pie if you follow a few tried-and-tested rules. We’ve shared some of […]

17 ways you can work on your business (and yourself) during the coronavirus crisis

hard work will pay off

We don’t need to tell you that we’re entering into a very worrying time for businesses. You’re already likely to be feeling anxious about the impact the coronavirus outbreak is going to have on the economy – so we’re not going to dwell on the subject. What we are going to do is help you […]