5 reasons why you absolutely must create a content calendar for your business

brainstorming a content calendar on a laptop

Welcome to 2019, everyone! Many of you reading this will have started work on your content calendar. And those of you who are really on the ball may have already mapped out your content distribution plan for the next twelve months. But if you’re new to content marketing – or you’ve just been feeling a […]

The pros and cons of Cyber Monday for online retailers

man making online ecommerce payment with credit card

What’s the difference between Black Friday and Cyber Monday? Traditionally the first Friday after Thanksgiving – a nod to its American roots – Black Friday is a day packed full of big promotions and all-out marketing campaigns from money-hungry retailers. Imagine the queues. The stampedes. The in-store arguments. I don’t know about you, but waiting […]

How to write an irresistible LinkedIn profile

woman receiving thumbs up for social media profile

Facebook might be the go-to social media platform for personal use, and the latest updates to Facebook for Business show that it is aiming to improve its reach in the commercial sector, too. However, right now, LinkedIn still remains the most influential social media platform for business users. Last year, the number of users passed […]

Three ways to measure the ROI from your web content marketing campaign

measuring roi from content campaign

There’s no shortage of articles and blogs that discuss the importance of content marketing as part of your digital strategy. It’s almost a given now that all businesses – regardless of their size or marketing spend – should be publishing content of some description. Whether it’s straightforward copy or different forms of audio/visual media, this […]

10 content marketing shortcuts for busy businesses

busy businesswoman juggling a coffee with her tablet computer

There is no shortage of tips and advice out there for budding content marketers. Anyone who has dipped their toes into this particularly creative aspect of marketing will know for a fact that content can be used to significantly enhance their company’s reputation, boost their credibility, and increase traffic to their website. However, when you’ve […]

The rise of the micro influencer

laptop and a heart signifying relationship between brand and micro influencer

The online age has brought a wider audience and customer base to businesses, and at the same time has delivered unprecedented choice to customers and consumers. While it might seem that all of a sudden we are all fish swimming in one immense, global pond, markets are actually becoming more fragmented than ever before. Appealing […]

Indy celebrates first year in business

indy first birthday

It seems like only yesterday that we were mulling over company names and drafting up business plans – but today marks a whole year since the official launch of Indy! We’ve been lucky enough to work with all kinds of exciting organisations throughout the last twelve months. From national aggregates suppliers to award-winning architectural firms, […]

Jump Street’s South East Bloggers event delivered plenty of fun and wonderment

We’re pleased to say that, yet again, the latest South East Bloggers brands and bloggers’ evening was a roaring success! Together with our lovely co-organisers at Voice Communications, we knew we needed to try something a little different for this event. So, because Jump Street received such a great response at our previous meet-up, we […]