Digital Pulse Magazine shares news, views and opinions from the heart of the marketing industry.

Editor Kerry Sheahan has created an online platform that isn’t afraid to challenge the status quo. She wholeheartedly believes that marketers can only continue to innovate when they’re exposed to other points of view – and she’s developed Digital Pulse as a means of sharing breaking news, introducing new industry trends, sparking important debates and bringing fresh perspectives to age-old digital marketing topics.

We’ve known Kerry for a long time, and we have a great deal of respect for the work she’s doing in the content marketing space – so when she asked us if we’d like to contribute to Digital Pulse, we jumped at the chance to share some of our knowledge with her online community!

Click here for our take on the things that are stopping businesses from investing in professional copy and content. This guest piece expands on some of the concepts we explored in our recent agency white paper.